How We Helped Our Client from Switzerland to Make 3D Visualization Within the Triangle "Quality - Time - Cost"
In this article, we are going to touch on the images creating process from the perspective of practical experience and the most frequent questions our clients ask.

by Vasyl Korol
Two years ago, we got an interesting and challenging request from the well-known company in Switzerland to help them with three projects.
Who is the Client?

Atelier Estimo AG — we are architects, designers and real estate professionals. Together, we plan and realize well-thought-out construction projects and bring the needs of our customers into an optimal relationship: from function to aesthetics.

What were the business goals?
  • Find a reliable partner that can take over the 3D visualization part of the process
  • Make a batch of photorealistic exterior and interior images
  • Develop design into realistic form, based on mood boards or sketches
  • Simplify the projects agreement with the clientStay within the quality, time and cost
What kind of challenges they faced?
  • Tremendous lack of qualified and reliable Swiss-based architectural visualization artists
  • The high cost of the local resources
  • Outsourcing companies with which they tried to work with required too much attention. Their product quality was not even close to what was required
What type of products did they need?
Three types of products should have been developed from scratch:
  • Interior still images
  • Exterior still images
  • Unique 3D models and textures of the furniture
Applied approach and solution
  • As the client needed to know the budget in advance, to plan their resources, we chose the fixed-price approach for these projects.
  • Three teams were working on three projects, so we have started production at the same time.
  • We chose Autodesk 3Ds MAX and Corona Render as a rendering engine. This software helped us to save up to 30% time testing materials and different types of lighting.
  • We tried several different fabric simulation services — the best for our purposes was the Marvelous Designer.
  • For the textures, we chose Poliigon Textures and Quixel Megascans allowing us to create detailed materials.
  • We used Photoshop as a robust and effective solution, allowing us to create a stunning post production.
  • We applied Agile best practices in the work process, like daily meetings, regular status updates, control of the overall progress, continuous delivery and integration.
Work process in details
We applied the Agile iterative approach, starting with the renders in gray materials, then each consequential round of preview was added new elements and details to. So, it was possible to finish it at any time, collect feedback from the client, and adjust the image.
Step 1 — Analyze project requirements, collect all necessary information
Success is in the details. So, it is very important for fixed-price projects to analyze project requirements and collect all the necessary information and references, to make sure we and the clients are on the same page.
It allowed us to provide the accurate time and effort estimations of work to be done and split the full scope into intermediate deliverables and milestones.
Step 2 Establish an efficient workflow
On the second step, we created a stable workflow and timeline for our team and the client's team. The workflow helps to cope with the remote nature of cooperation.
Step 3 First render session in gray materials
Then we created a series of renders in gray materials with different cameras positions. So, the client had the opportunity to choose the best shots.
Step 4 Three rounds of color images
The next step was to create three rounds of color draft images during which comments were added 3 times.

We have communicated via email to have a quick update, discuss ongoing questions, etc.
Step 5 Final images delivery and provide ongoing support
If everything looks good, we have final images delivery in 5000 px resolution and we provide ongoing support.

All projects files are stored on our internal servers. So, the client can come back to us at any time and change the material or type of furniture, etc.
  • We created a batch of 13 photo-realistic and atmospheric images;
  • The client worked on other aspects of the business, not overseeing the 3D visualization process;
  • The images were released in time - it took 6 weeks to produce the final results;
  • Successful presentations for the Atelier Estimo's client;
  • Changed the perception of the project value by up to + 15%;
  • And all of this, with the help of our architectural visualizations!
What Next?
If you want to be perceived as a professional and an authority in your industry?

Why don't we have a quick call? So, I will answer your questions that you might have about the 3D visualization process, tools and how it may solve your business tasks.

You can book a meeting with me via my calendar:
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